Competitor analysis

Smartling was built for startups, not scaling businesses

Tired of Smartling’s rigid workflows, hidden costs, and vendor lock-in?

Smartling limits automation and adds hidden costs as you scale. XTM gives you flexible workflows, full automation, and vendor-neutral control — without the extra fees.

Vendor-agnostic technology – work with the best LSPs for your needs
Transparent pricing – no hidden costs or per-word fees
Customizable workflows - adapt localization to your business, not the other way around

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Trusted by global software companies
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Why businesses switch to XTM

Smartling lacks key features for scalable localization for SMEs and enterprises. XTM eliminates these challenges, giving you full control over your localization.

 

Smartling

XTM

Flexible workflows
Flexible workflows
Open vendor model
Open vendor model
Transparent pricing
Transparent pricing
Full configurability
Full configurability
Real-time TM updates
Real-time TM updates

Leading the future of AI localization software

XTM Cloud is recognized as the AI Localization Software Company of the Year for transforming how businesses scale globally. With automation, machine learning, and real-time translation intelligence, we help software teams ship faster and localize smarter.

XTM AI localization software company of the year

Smartling’s limitations slow you down. Let XTM help you scale

Smartling’s startup origins mean it wasn’t built for larger businesses. XTM offers the automation, flexibility, and scalability global businesses need to manage multilingual content and vendors.

800+ languages

Deliver accurate, culturally relevant content in over 800 languages worldwide.

Automation & workflows

Powerful automation and workflows to streamline localization processes.

QA
tools

Tools to flag and fix inappropriate language and track quality with actionable metrics.

Auto asset creations

Automated knowledge base creation for faster, more accurate future translations.

Integrations

Pre-built and custom integrations to connect and sync your localization ecosystem.

Analytics and reporting

Advanced reporting and insights to optimize localization performance.

Customer success team

A dedicated and proactive support team to help you solve and scale at speed.

Choose your vendors

Work with the best LSPs - maintain control, ensure quality, and scale freely.

AI that works smarter - so your team doesn’t have to

XTM’s AI is embedded deep into the platform—not layered on top. While Smartling relies on basic automation, we offer a powerful AI suite that gives localization teams speed, control, and quality at scale.

From translation previews in real context to intelligent agents that take the manual work off your plate, XTM AI helps you deliver faster without sacrificing quality or control.

XTM TMBS AgenticAI Image 1_WhiteBackground 1200x1200px

Our AI features that set us apart

Language Guard – Enforce custom quality rules and protect your brand voice automatically
SmartContext – View translations exactly as they’ll appear, reducing rework and review cycles
xaia – Your AI co-pilot that adapts to your workflows and drives automation
Intelligence Score – Real-time scoring for quality assurance and data-led decision-making

XTM is built for enterprise scalability

Smartling lacks the enterprise capabilities businesses need to scale. XTM provides the automation, flexibility, and support to grow with you.

Built for all teams –supports localization, marketing, and product workflows
Reliable and scalable – 99.5% uptime and no slowdown with growth
AI-powered automation – Streamline processes and reduce manual work
Customizable workflows – localization to fit you
1XTM AI _ Image 1_WhiteBackground 1200x1200px@2x-1

AI that works smarter - so your team doesn’t have to

XTM’s AI is embedded deep into the platform—not layered on top. While Smartling relies on basic automation, we offer a powerful AI suite that gives localization teams speed, control, and quality at scale.

From translation previews in real context to intelligent agents that take the manual work off your plate, XTM AI helps you deliver faster without sacrificing quality or control.

XTM TMBS AgenticAI Image 1_WhiteBackground 1200x1200px

Our AI features that set us apart

Language Guard – Enforce custom quality rules and protect your brand voice automatically
SmartContext – View translations exactly as they’ll appear, reducing rework and review cycles
xaia – Your AI co-pilot that adapts to your workflows and drives automation
Intelligence Score – Real-time scoring for quality assurance and data-led decision-making

XTM is built for enterprise scalability

Smartling lacks the enterprise capabilities businesses need to scale. XTM provides the automation, flexibility, and support to grow with you.

Built for all teams –supports localization, marketing, and product workflows
Reliable and scalable – 99.5% uptime and no slowdown with growth
AI-powered automation – Streamline processes and reduce manual work
Customizable workflows – localization to fit you
1XTM AI _ Image 1_WhiteBackground 1200x1200px@2x-1

Everything your team needs
in one platform

Translation management

Enterprise-grade translation management system (TMS) that automates workflows, centralizes localization assets, and scales global content effortlessly.

Translation business management

The translation business management system (TBMS) that streamlines vendor coordination, project oversight, and financial processes to enhance operational efficiency.

Agile software localization

Software localization platform providing dynamic visual previews, enabling linguists to translate with full context, reducing errors, and accelerating time-to-market.

The results only XTM can deliver

Whether you’re a localization manager, marketer, or product team, we streamline the entire process—saving time, reducing costs, and boosting quality

125%

increase in translation quality

40%

cost savings on external vendors

90%

faster time-to-market

Plug into the tools you already use

Smartling limits your flexibility, forcing businesses into rigid workflows and vendor lock-in. XTM ensures you have full control over your localization strategy.

HubSpot
GitHub
Gemini
Figma
Open AI
Salesforce Commerce Cloud
Shopify
Sitecore
Slack
Wordpress
Jira
Adobe Marketo Engage
DeepL

What our customers say

Dominic-Pemberton
With XTM Cloud, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”
Dominic Pemberton

VP of Content, RS Group

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Deepak Nagabhushana
What truly makes a difference is the people and their commitment to supporting their customers. The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”
Deepak Nagabhushana

Staff Localization Project Manager, GoTo

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Alex Katsambas
There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”
Alex Katsambas

Senior Head of Localization Services, FARFETCH

Farfetch
Elisabeth Feulner
Since implementing XTM Cloud, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”
Elisabeth Feulner

Project Manager, Allround Service

Allround linguist services
Vincent Rigal
XTM Cloud forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources.”
Vincent Rigal

CAT Tools Products Owner, Acolad

Acolad
Ronald-Egle-Ariel
We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Adding SYSTRAN MT to the process made it even better. Then with the release of XTM 12.7 and neural fuzzy adaptation, we found gold. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”
Ronald Egle

Content Systems Administrator, Ariel Corporation

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XTM leading localization software

Discover a better way to manage localization

Book your demo and compare XTM to Smartling and see how enterprise localization can be simpler.