Phrase vs XTM

Frustrated with Phrase? You’re not alone.

XTM gives you the support, control, and transparency you’re missing. Say goodbye to delayed responses, rigid workflows, and unpredictable costs. With enterprise-level support, AI-powered automation, and flexible integrations, XTM helps you localize faster — without the friction or fees.

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Trusted by global software companies
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Why is XTM the number 1 alternative to Phrase

Phrase lacks key features for scalable localization. XTM eliminates these challenges, giving you full control over your localization.

Phrase

XTM

Flexible licensing
Flexible licensing
Built-in automation
Built-in automation
Flexible pricing
Flexible pricing
Powerful TM and terminology management
Powerful TM and terminology management
Flexible deployment options
Flexible deployment options

Phrase doesn’t give you control - XTM does.

XTM is the AI-powered translation management system that gives enterprises the automation, flexibility, and control you need to scale localization efficiently. Unlike Phrase, we provide transparent pricing, enterprise-grade support, and deep automation to help you manage multilingual content.

Translate into 800+ languages

Deliver accurate, culturally relevant content in over 800 languages worldwide.

Automation & workflows

Powerful automation and workflows to streamline localization processes.

Quality assurance tools

Tools to flag and fix inappropriate language and track quality with actionable metrics.

Automated asset creations

Automated knowledge base creation for faster, more accurate future translations.

 

Integrations

Pre-built and custom integrations to connect and sync your localization ecosystem.

Analytics & reporting

Advanced reporting and insights to optimize localization performance.

Customer success team

A dedicated and proactive support team to help you solve and scale at speed.

Choose your vendors

Work with the best LSPs and vendors—maintain control, ensure quality, and scale freely.

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Leading the future of AI localization software

XTM Cloud is recognized as the AI Localization Software Company of the Year for transforming how businesses scale globally. With automation, machine learning, and real-time translation intelligence, we help software teams ship faster and localize smarter.

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The results only XTM can deliver

Whether you’re a localization manager, marketer, or product team, we streamline the entire process—saving time, reducing costs, and boosting quality

125%

increase in translation quality

40%

cost savings on external vendors

90%

faster time-to-market

Plug into the tools you already use

XTM ensures you have full control over your localization strategy.

HubSpot
GitHub
Gemini
Figma
Open AI
Salesforce Commerce Cloud
Shopify
Sitecore
Slack
Wordpress
Jira
Adobe Marketo Engage
DeepL

What our customers say

Dominic-Pemberton
“With XTM Cloud, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”
Dominic Pemberton

VP of Content, RS Group

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Deepak Nagabhushana
“What truly makes a difference is the people and their commitment to supporting their customers. The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”
Deepak Nagabhushana

Staff Localization Project Manager, GoTo

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Alex Katsambas
“There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”
Alex Katsambas

Senior Head of Localization Services, FARFETCH

Farfetch
Elisabeth Feulner
“Since implementing XTM Cloud, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”
Elisabeth Feulner

Project Manager, Allround Service

Allround linguist services
Vincent Rigal
“XTM Cloud forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources.”
Vincent Rigal

CAT Tools Products Owner, Acolad

Acolad
Ronald-Egle-Ariel
“We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Adding SYSTRAN MT to the process made it even better. Then with the release of XTM 12.7 and neural fuzzy adaptation, we found gold. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”
Ronald Egle

Content Systems Administrator, Ariel Corporation

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XTM leading localization software

Discover a better way to manage localization

Take control of your localization with AI-powered automation, transparent pricing, and enterprise-grade support. No hidden fees. No integration limits. Just a smarter way to translate.

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