Accelerate your global expansion with expert website localisation

Video is the fastest-growing medium for global engagement, but translating it well is tough. XTM’s video localisation platform automates complex processes, connects with your content systems, and gives linguists full visual context. 

That means accurate subtitles, voiceovers, and on-screen text that resonate with audiences in every market — delivered 90% faster than traditional methods.

Book your 30-minute demo

G2 Spring Summer 2025 Single line banner 1

Book your 30-minute demo

G2 Spring Summer 2025 Single line banner 1

Global brands rely on us
9
7-1
3
1
11
8
2

Why XTM delivers superior website localisation results

Skip the delays and bottlenecks with intelligent automation that fits seamlessly into your existing workflow.

Launch faster   

Connect your CMS directly to XTM and publish translated content instantly without file transfers or developer dependencies.

Give translators complete context

Provide linguists with live website previews so they understand exactly how their translations appear on your actual pages.

Deploy AI for routine tasks 

Advanced technology routes only complex content to human reviewers, maintaining quality standards while saving valuable time.

Client success stories

Dominic-Pemberton
With XTM Cloud, we can now offer all customers across the world the same level of support and access to every new product we launch more quickly while reducing costs and errors, and ensuring consistency across all content.”
Dominic Pemberton

VP of Content, RS Group

RS-Logo-392x210-1
Deepak Nagabhushana
What truly makes a difference is the people and their commitment to supporting their customers. The XTM team was able to go out of their way to create a tailored solution for us, and we’re looking at introducing even more automation in the future. The fact that they are localization experts makes a big difference as they truly understand our needs.”
Deepak Nagabhushana

Staff Localization Project Manager, GoTo

goto-logo_brandlogos.net_as1en-512x512
Alex Katsambas
There’s no way we could be running the same operations today if we didn’t have the right tech stack in place.”
Alex Katsambas

Senior Head of Localization Services, FARFETCH

Farfetch
Elisabeth Feulner
Since implementing XTM Cloud, the volume of translated words for our most frequent language pairs has increased by approximately 10%. This wouldn’t have been possible without all the added automation a TMS provides.”
Elisabeth Feulner

Project Manager, Allround Service

Allround linguist services
Vincent Rigal
XTM Cloud forms a big global ecosystem of seamlessly connected accounts to which thousands of users connect daily. Overall, the result is better quality with fewer resources.”
Vincent Rigal

CAT Tools Products Owner, Acolad

Acolad
Ronald-Egle-Ariel
We had a phenomenal setup with our content management system feeding automatically into and out of XTM. Adding SYSTRAN MT to the process made it even better. Then with the release of XTM 12.7 and neural fuzzy adaptation, we found gold. Now we’re able to harness the very best of both machine translation and human editing for outstanding cost efficiency.”
Ronald Egle

Content Systems Administrator, Ariel Corporation

Ariel-corp-logo-vector-1

Expand your website localisation with specialised technology

Take control of your entire video localisation pipeline with tools designed to accelerate launches, improve quality, and eliminate repetitive tasks. XTM connects directly to your existing platforms, saving time and reducing errors.

Connect seamlessly with your content systems

Skip manual file transfers with direct integrations to leading CMS, DAM, and video platforms. Content flows automatically between systems, keeping your localisation pipeline smooth and your team focused.

  • 60+ pre-built integrations with popular platforms
  • Automatic sync for video scripts, captions, and metadata
  • No developer input required for setup
A diagram showing a central XTM logo surrounded by logos for Contentful, Adobe, HubSpot, Optimizely, Contentstack, WordPress, and Salesforce on a blue background.

Visual previews for accurate translations

Translators work with live video previews, subtitles, and time-coded scripts. This ensures translations match on-screen action and keep audiences immersed without technical or cultural errors.

  • Frame-by-frame subtitle context
  • Time-coded script alignment
  • Consistent style across dialogue and captions
Preview screen showing generated instructional video with editable metadata fields

Handle every format and channel

Whether it’s training videos, product demos, or marketing campaigns, XTM supports all major file formats and video platforms. Publish once and push content everywhere, fully localised.

  • 80+ supported file formats including SRT, VTT, and XML
  • Support for broadcast, streaming, and social channels
  • Automated file parsing for structured video content
USPs - Multi-format file support

AI-powered quality and efficiency

Artificial intelligence routes content intelligently, reducing human review time while maintaining accuracy. Reviewers only handle flagged content, cutting costs and speeding up delivery.

  • Automated scoring and quality routing
  • Smart reuse of existing translations
  • Built-in terminology enforcement
Bulk action dropdown for video creation in content editor
Request pricing CTA

Discover XTM

XTM is the AI-powered localisation platform that helps businesses launch multilingual websites faster with greater accuracy. Our intelligent automation connects directly to your CMS, manages translation workflows, and maintains consistent quality at scale. You focus on global expansion while we handle the technical complexity.

Translation coordination 

Single dashboard for all your website localisation activities

CMS integrations

Direct connections to sixty-plus content management systems

AI-enhanced quality

Smart routing and contextual translation assistance

Real-time previews 

Instant website rendering for accurate translations

 

Automated workflows   

Intelligent routing based on content complexity and risk assessment

Team collaboration 

Seamless coordination between internal teams and external linguists

Designed for worldwide operations

Global enterprises depend on us to deliver precise website localisation without compromising speed or quality.

880+

supported languages

18B+

words translated each year

17.5K+

active users worldwide

Enterprise-grade
security you can trust

Your website content and translation data remain protected with industry-leading security standards and certifications.

Built for enterprises requiring robust security without sacrificing usability or performance.

USPs - Security and compliance
Double arrow - indigo

See XTM in action

Discover how XTM's intelligent platform can reduce your multilingual website launch timeline by up to seventy percent.

Frequently asked questions about localisation software

How quickly can I integrate XTM with my video platform?

Most integrations can be completed within an hour using XTM Connect. The system has 60+ pre-built connectors for popular platforms like YouTube, Vimeo, Brightcove, and enterprise DAMs. No coding or custom setup is required. Once connected, video scripts, captions, and metadata sync automatically, keeping your localisation process running smoothly.

What file formats does XTM support for video localisation?

XTM supports over 80 video and subtitle file formats, including SRT, VTT, XML, and TTML. The platform automatically extracts and processes text elements such as captions, on-screen graphics, and metadata. This ensures translators see context for every asset, reducing errors and improving turnaround time. Your teams can deliver high-quality video content for multiple platforms without extra manual work.

Can translators preview their work inside the actual video?

Yes. With visual preview and time-coded playback, linguists see exactly how translations align with audio, timing, and on-screen visuals. This eliminates common issues like text running too long, subtitles being misaligned, or tone mismatches with character dialogue. As a result, translations feel seamless to the viewer and require fewer post-production edits, keeping costs and turnaround times lower.

How does AI help reduce video localisation costs?

XTM’s Intelligent Workflow uses AI to automatically assess translation quality and flag only high-risk content for human review. This typically reduces manual review requirements by 60–70%. Combined with translation memory, terminology databases, and automation, it prevents teams from re-translating repetitive content, saving both time and budget. The result is higher accuracy at a fraction of traditional localisation costs.

Does XTM work with marketing and social video campaigns?

Absolutely. XTM supports video localisation for every channel, including websites, training platforms, broadcast networks, and social media platforms like TikTok, LinkedIn, and Instagram. Captions, subtitles, and on-screen text are processed automatically for each format, while brand guidelines and tone of voice remain consistent. This means your content reaches audiences everywhere in their preferred language without creating extra work for your marketing team.

Explore more

Take your localization efforts further with XTM

XTM logo and two white arrows on a yellow background. The text says

XTM's content translation guide

In this guide, you’ll learn how to build a content localization strategy that helps global customers understand your product faster and confidently take action.

XTM logo and two white arrows on a light blue background. The text says

Everything you need to know about content localization

A detailed guide featuring best practices for localizing SaaS products—covering UI, workflows, and launch strategies.

XTM logo and two white arrows on a dark blue background. The text says

5 best website localization tools for every company size

The best website localization tool depends on your team size and content goals. Explore five top options for startups and up to enterprises.