Switch from Smartling to an end-to-end translation platform

Moving away from Smartling gives your team control, clarity, and real ownership of your content. XTM Cloud simplifies workflows, strengthens partnerships, and removes the roadblocks that slow down localisation. Every step is transparent, letting you scale faster and maintain consistent quality across all markets.

XTM Cloud gives growing companies the independence to run their localisation strategy on their terms. No vendor restrictions, no proxy limitations—just smart automation, compliance checks, and flexible workflows that let your team deliver faster, smarter, and more efficiently. Your content stays yours, and your growth stays on track.

Book your 30-minute demo

G2 Spring Summer 2025 Single line banner 1

Book your 30-minute demo

G2 Spring Summer 2025 Single line banner 1

Trusted by teams at over 1,000 of the world’s leading organizations
9
7-1
3
1
11
8
2

The results only XTM can deliver

Whether you’re a localization manager, marketer, or product team, we streamline the entire process—saving time, reducing costs, and boosting quality

125%

increase in translation quality

40%

cost savings on external vendors

90%

faster time-to-market

Why businesses leave Smartling

Work with any provider

XTM lets you choose the LSPs that fit your needs. Smartling locks you into their network, limiting flexibility and industry expertise.

Real context, better results

SmartContext shows translations in full layouts across 40+ formats — including HTML, XML, InDesign, and video. Smartling offers only basic web previews.

AI that powers the whole process

XTM uses AI to catch compliance issues, score quality and route tasks intelligently. Smartling limits AI to editing suggestions.

Deploy it your way

XTM supports public cloud, private hosting or on-prem. Smartling’s SaaS-only model can’t meet strict data or compliance needs.

“Smartling looked great in sales meetings, but reality hit hard when we tried to expand. Their proxy setup meant we never owned our content properly. XTM Cloud gave us back that ownership.”

Technology company executive

“We lost visibility into our content processes. Smartling controlled everything and we couldn’t adapt workflows when our needs got more complex.”

Marketing operations director

“The vendor restrictions drove us away. We needed technical writing specialists but Smartling wouldn’t allow outside partners. XTM Cloud works with anyone we choose.”

Localisation manager

Side-by-side comparison: XTM Cloud and Smartling

XTM Cloud
Smartling
Feature
Feature
Translation partner freedom
Translation partner freedom
Any language service provider
Smartling network only
Visual context
Visual context
Complete previews for HTML, XML, InDesign, video, forty-plus formats
Web page previews only
AI integration
AI integration
Language Guard, Intelligent Score, Smart Workflow across all processes
Machine translation improvements only
Software deployment
Software deployment
Public cloud, private cloud, on-premises
Hosted service only
Workflow flexibility
Workflow flexibility
Full customisation with branching and logic
Fixed step workflows
Content control
Content control
Complete ownership and control
Content lives on Smartling proxy
Translation memory
Translation memory
Concept matching with live updates
Standard memory with basic features
Pricing model
Pricing model
Clear licensing tiers with transparent add-ons
Custom pricing tied to service usage
CTA banner featuring traditional East Asian architecture with two geishas holding paper umbrellas stood in front of it. The text reads: 'Ready to see XTM's capabilities? Quickly discover everything XTM offers for your team.' A blue button says 'Take a product tour.'

Direct Smartling user reviews from G2

G2 badge five star review
Marketing team liked it, but complex workflows were difficult to manage.”
Verified G2 reviewer, mid-market company
G2 badge five star review
Nice interface, but workflow rigidity became a problem as we scaled operations.”
Verified G2 reviewer, enterprise segment
G2 badge five star review
Solid editor experience, but customisation felt very limited.”
G2 review summary, 2024

How XTM Cloud solves Smartling’s biggest issues

Vendor restrictions create business dependency

Smartling packages their translation services with their platform technology. You can’t negotiate better rates or find specialists for your content type. You’re locked into their pricing and timelines. XTM Cloud connects with any translation company. This gives you choice and negotiating strength.

XTRF process workflow graphic showing the progress of a task

Proxy hosting removes content ownership

Smartling keeps your localised content on their proxy servers. You don’t truly control your translated websites and applications. This creates security concerns, limits how you can customise things and makes advanced integrations nearly impossible. XTM Cloud returns full content ownership to you.

XTRF vendor availability graphic showing different vendors and their monthly availability
Modern design CTA banner with a tailored message "Want a localization quote tailored to your needs?" with a graphic of language guard and a Middle Eastern woman holding a phone.

Basic AI that doesn’t address real workflow problems

Smartling’s AI features focus on machine translation quality without tackling workflow bottlenecks or quality assurance challenges. XTM Cloud’s AI works throughout your entire translation operation. It handles risk detection, quality scoring and routing decisions automatically.

XTM intelligent workflow depicting the process of a translation job

Cloud-only deployment blocks regulated industries

Smartling only provides hosted software as a service. This doesn’t work for companies in regulated sectors or those with strict data location requirements. XTM Cloud’s deployment flexibility meets any compliance standard you face.

Security shield icon with padlock and ISO 27001 certified badge, representing XTM’s commitment to data protection and compliance

Why XTM Cloud suits growing companies better

XTM lets you choose the right translation partners, handle any content format with SmartContext, and optimize your entire workflow with AI—not just machine translation. Flexible deployment options meet every security need, including public cloud, private cloud, or on-premises installation.

Isolation Mode Image

Ready to break free from vendor restrictions?

XTM Cloud gives you translation partner freedom, visual localisation tools and intelligent automation. Book a consultation to find out how XTM Cloud can overcome Smartling’s limitations and reduce your translation costs.

Frequently asked questions

How long does the migration from Smartling take?

Most companies complete the switch within four to six weeks. XTM Cloud provides dedicated migration support including translation memory extraction, workflow configuration guidance and comprehensive team training. This includes setting up new translation partners and breaking free from vendor restrictions.

What makes XTM Cloud’s visual capabilities better than Smartling’s?

XTM Cloud’s SmartContext provides complete previews for HTML, XML, InDesign, video content and over forty other file types. Smartling only provides web page previews. This avoids formatting issues, reduces revision rounds and gives translators context without uncertainty.

Can XTM Cloud connect to the same systems as Smartling?

XTM Cloud connects to over forty content management platforms, design applications and marketing tools. Smartling focuses on web proxy integration. XTM Cloud gives you more control over content flow through your localisation pipeline.

How does XTM Cloud’s AI compare to Smartling’s?

XTM Cloud applies AI across your entire translation process. Language Guard handles compliance, Intelligent Score scores quality and Smart Workflow automates tasks. Smartling only applies AI to machine translation.

Explore more

Take your localization efforts further with XTM

XTM logo and two white arrows on a dark blue background. The text says

Everything you need to know about SaaS localization

A successful SaaS localization strategy delivers native experiences for global users with less time and effort. Learn how to get it right the first time.

XTM logo and two white arrows on a yellow background. The text says

Build a localization strategy in 6 steps

Transform your global content with strategic enterprise localization. Learn how to enter markets faster and boost customer engagement across regions.

XTM logo and two white arrows on a red-orange background. The text says

AI localization: the definitive guide for 2025

Adapting your entire brand for global audiences is complex. Learn how to balance AI localization with human expertise to ensure your content resonates.