Switch from
Phrase to XTM

Phrase often surprises teams with rising costs and limited functionality. As projects grow, the lack of workflow automation, advanced quality controls, and enterprise-level security makes it harder to scale effectively.

XTM Cloud solves these challenges with centralized translation memory, built-in terminology management, and structured processes that reduce manual work. Teams gain better control over AI, real-time visibility into quality and costs, and integrations with leading content systems—all at a lower total cost than Phrase.

For organizations moving beyond basic tools, XTM Cloud offers the scalability, control, and transparency needed to manage global content efficiently. It’s a platform built for growth, not just for getting started.

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Trusted by teams at over 1,000 of the world’s leading organizations
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The results only XTM can deliver

Whether you’re a localization manager, marketer, or product team, we streamline the entire process—saving time, reducing costs, and boosting quality

125%

increase in translation quality

40%

cost savings on external vendors

90%

faster time-to-market

Why translation teams are moving away from Phrase

Fair pricing that makes sense

XTM Cloud doesn’t charge you for perfect matches in your word counts. Most teams save around 30% on their translation bills compared to Phrase. You get clear pricing upfront with no nasty surprises when the invoice arrives.

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AI that works throughout your process

Phrase only puts AI tools in the basic editor. XTM Cloud uses smart technology across your whole translation workflow. Language Guard checks content for compliance rules, Intelligent Score shows quality ratings and Smart Workflows move tasks around automatically based on AI insights.

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Full visual previews for better translations

XTM Cloud’s SmartContext displays complete visual previews for HTML, XML, InDesign and video files. Your translators can see how the whole document looks rather than just isolated text bits. This visual approach reduces mistakes and improves translation quality.

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Enterprise security when you need it

XTM Cloud offers private cloud hosting and lets you bring your own encryption keys for AI models. Phrase forces everyone into their SaaS platform with no control over how AI processes your data. This creates problems for companies in regulated industries.

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“XTM Cloud’s transparent pricing was such a relief after Phrase. Our translators love SmartContext as well.”

Global software company

“We were constantly overpaying because of Phrase’s perfect match charges and machine translation fees. XTM has reduced our per-word costs by at least 30%.”

Enterprise localisation manager

“XTM gave us better oversight, compliance options and automation. We didn’t want to stay stuck with editor-only AI features.”

Technical content lead

Side-by-side comparison: XTM Cloud vs Phrase

XTM Cloud
Phrase
Feature
Feature
Pricing approach
Pricing approach
Transparent, excludes perfect matches
Charges for all match types including perfect matches
Visual context
Visual context
Complete file previews for HTML, XML, InDesign, video
Limited HTML-based previews only
AI features
AI features
Full workflow automation with Language Guard, Intelligent Score
Editor-only OpenAI integration
Translation memory
Translation memory
Concept-based with live updates
Basic TM, single TM for all projects
Hosting options
Hosting options
Public cloud, private cloud, on-site
SaaS-only
Workflow automation
Workflow automation
Flexible workflows with AI triggers
Fixed workflows only
Security options
Security options
Bring your own keys, hosted models, private hosting
No custom keys, SaaS-only
Support hours
Support hours
Global support across time zones
Limited European hours
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Honest reviews from Phrase
users on G2

G2 badge five star review
Some interface and terminology issues. Sometimes we get problems with translation memory and duplicate segments.”
Verified G2 reviewer, mid-market company
G2 badge five star review
Phrase needs better QA workflow controls and visual context. We struggled with consistency for certain file types.”
Verified G2 reviewer, enterprise company
G2 badge five star review
Really poor translation memory matching with subsegment translations. Quality problems because of TM usage failures.”
G2 review summary, 2024

How XTM Cloud addresses solves Phrase’s biggest issues

System stability problems

Phrase users report frequent account lockouts and slow performance when processing large volumes. XTM Cloud’s enterprise infrastructure handles millions of words without stability issues.

Confusing pricing structure

Phrase’s word-based pricing creates budget shocks. Customers get confused about billing for perfect matches, repetitions and analysis work. XTM Cloud uses simple licensing levels with clear add-on pricing.

Limited translation memory options

Phrase makes users put everything into single translation memories across different projects. This causes tone and style consistency issues. XTM Cloud lets you create project-specific translation memories with concept-based matching.

Weak visual localisation features

Phrase’s preview tools only work for basic HTML files. Complex formats like InDesign, XML structures and multimedia files don’t get proper visual context. XTM Cloud supports full visual modes for all major file types.

Why XTM Cloud works better for business teams

XTM Cloud helps teams cut costs and gain control without compromise. By excluding perfect matches from billing, it reduces translation spend by up to 30% compared to Phrase. SmartContext provides full previews across file types, ensuring clearer context and higher quality. Flexible deployment options, including private cloud and custom encryption, meet strict compliance requirements. And with AI applied across the entire workflow—not just in the editor—XTM delivers efficiency at every stage.

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Say goodbye to Phrase.

XTM gives you the control, automation and scale Phrase can’t. See the difference in a quick personalised demo.

Frequently asked questions

How long does it take to switch from Phrase to XTM Cloud?

Most teams are up and running within 4 weeks with dedicated migration support throughout.

Why is XTM Cloud’s pricing better than Phrase?

XTM Cloud doesn’t charge for perfect matches and uses simple licensing levels. Phrase charges for all match types including perfect matches and repetitions. This means up to 30% lower costs with XTM Cloud.

Does XTM Cloud work with the same tools as Phrase?

XTM Cloud connects to over 40 CMS, PIM and marketing platforms including GitHub, WordPress, Drupal, AEM and Salesforce. Phrase mainly focuses on developer tools like GitHub and Figma. XTM Cloud supports business content systems that Phrase doesn’t handle.

How is XTM Cloud’s AI different from Phrase?

XTM Cloud has AI throughout your workflow with Language Guard for compliance checks, Intelligent Score for quality assessment and Smart Workflows for automated task routing. Phrase only has AI in the editor for rephrasing and grammar checks, missing out on process-wide optimisation.

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